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- Public (A Retail Trading Brokerage)
Public.com distinguishes itself from other brokerages with several unique features, including its innovative Options Rebate Program. Here's why Public might be a better choice for many investors:
1. Options Rebate Program
Public offers a rare rebate for options traders, providing between $0.06 and $0.18 per contract traded, depending on trading volume from the current and prior months.
This program helps reduce overall trading costs by sharing a portion of the revenue from order flow back with the trader, making options trading more affordable.
The rebate is automatically applied to trades and reflected in trade confirmations, adding transparency and cost efficiency
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2. No Payment for Order Flow (PFOF)
Public doesn’t rely on PFOF for standard equities, minimizing potential conflicts of interest and focusing on routing orders for the best execution price
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3. Commission-Free Trading
Public charges no fees on stock, ETF, or options trades, and no per-contract fees for options. This makes it highly competitive compared to traditional brokerages
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The platform integrates social media elements, allowing users to follow other investors, share ideas, and discuss strategies, fostering a collaborative environment.
5. Access to Diverse Assets
Public supports a range of investments, including fractional shares, cryptocurrencies, ETFs, alternative assets like art and collectibles, and Treasury bills.
6. Beginner-Friendly Tools
Features like educational content, in-app learning, and user-friendly tools make Public ideal for new investors.
7. Transparency and Security
The app emphasizes user control and data security with transparent fee structures and strong privacy settings.
By combining cost-saving incentives like the Options Rebate Program with a transparent, community-focused platform, Public offers an edge over traditional brokers. It's particularly appealing to investors seeking low-cost, user-friendly options trading and those who value transparency in trade execution
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